Komen Kansas City Race for the Cure Tops $1 million in Event Revenue
Registrations, Sponsorships, Fundraising & New Venue help Affiliate Succeed
KANSAS CITY, MO – The 2015 Susan G. Komen® Greater Kansas City Race for the Cure met and exceeded its fundraising goal generating more than $1 million to support local programs, services and breast cancer research with additional fundraising contests continuing through October 31, 2015. Nearly 15,000 participants, vendors and volunteers came together for the event held at Worlds of Fun.
“The response from the breast cancer community has been overwhelming,” said Carli Good, Executive Director of the Greater Kansas City Affiliate. “A new race venue; a new date for the event and enhanced fundraising opportunities have driven revenue to this point faster than ever before.” Good added that she is hopeful the fundraising trends will continue through October’s Breast Cancer Awareness Month. Race participants who fundraise are eligible for incentives based on their totals as of the end of October.
Late last year leaders of Komen Kansas City announced plans to move the annual event to Worlds of Fun and the date it was held in response to challenges with holding Kansas City’s largest nonprofit 5K / 1 Mile event downtown.
“We love Union Station and all that comes with hosting event of this size in downtown Kansas City,” said David Armstrong, Special Events Director for Komen KC. “We hated leaving downtown but moving the event to Worlds of Fun helped generate more than $260,000 in added fundraising opportunities. Ultimately, more funds raised means more members of our community helped when they need it most.” Good, Armstrong and their Race Leadership Team are still evaluating the 2015 event and what makes sense for future Races in Kansas City.
Earlier this year, Komen KC announced more than $1 million would be committed to support their mission including: $375,000 for mission support (grant oversight; referrals, advocacy and outreach); $273,000 to underwrite screening services; $193,000 to support scientific research; $82,000 to assist with diagnosis and treatment; $78,000 in support for breast health education. These investments bring Komen Kansas City’s 22-year totals to more than $19 million aimed at saving lives and ending breast cancer forever – The majority of these funds each year come from the annual Race for the Cure.
About Susan G. Komen®
Susan G. Komen is the world’s largest breast cancer organization, funding more breast cancer research than any other nonprofit while providing real-time help to those facing the disease. Since its founding in 1982, Komen has funded more than $889 million in research and provided $1.95 billion in funding to screening, education, treatment and psychosocial support programs serving millions of people in more than 30 countries worldwide. Komen was founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy’s life. Visit komen.org or call 1-877 GO KOMEN. Connect with us on social at ww5.komen.org/social.
About Susan G. Komen Greater Kansas City Affiliate
Through events like the Race for the Cure®, Rock the Ribbon & the Pink Promise Brunch the Kansas City Affiliate has invested more than $19 million in local community breast health programs in our 17-county service area and in research throughout the US with our national grants program. Up to 75% of net proceeds generated by the Affiliate stay in the Kansas City region. The remaining income (25%) goes to the Susan G. Komen Grants Program to fund research. For more information please visit KomenKansasCity.org or join the conversation on Facebook at facebook.com/KomenKansasCity, Twitter at @KomenKansasCity, Instagram @KomenKC, or our BehindTheRibbon Blog.